There are a number of advantages to hiring freelance designers that can prove well-worth your investment. While freelance designers may not work for everyone, we most definitely can add a competitive advantage to your project or company just like the big box design corporations. With freelance designers “good things come in small packages”. We may be little, but we CAN deliver that edge you’ve been looking for. Hiring the the best for your company is critical when entrusting an individual or group with something as strategic as your business image, so I’ve put together a list of the top advantages to consider when deciding if a freelance designer will work best with you and your business.
“Though she be but little, she is fierce!”
― William Shakespeare, A Midsummer Night’s Dream
1. Custom Work
Most freelancers focus on offering custom work. Our entrepreneur spirits are creatively motivated and we crave that one-of-a-kind, out-of-the-box design. This helps set us apart from our competitors. We understand that no two business are the same and your branding shouldn’t be either. We like it that way! With so many palettes, patterns, and personas this freedom fuels are creative process in finding the best design solution to your unique business. No standard or “one-size fits all” templates, just simply unique.
2. WYSIWUG (What You See Is What You Get)
Want to know exactly what you are getting? Most freelancers portfolios consists only of their own original work so you can know exactly what level of excellence, quality, and design styles they can achieve. Not sure if their work is custom? Just ask. Most portfolios have a really cool contact page. It’s there for YOU, even if you just want to say hi. One designer, one unique style that fits your project or company.
3. Direct communication
“Please hold while I consult with the team . . . waiting . . .back and forth . . . . ” Communication is so important when developing any design project. Working with a freelancer is hands down the best communication you can get. Just you and the designer. Most freelancers don’t have a staff of people that relate client needs to them. Instead, freelancers talk directly to you which means you have access to the top creative designer at your fingertips. No lost information and no long chain of command. (no one is perfect, but you get my point)
TIP: A good designer acknowledges that you’re the expert in your field. You talk. They listen. This method allows the freelancers to apply design to your ideas so that both parties succeed.
4. Meet Deadlines
Freelancers generally work on just a few projects at a time if not one project at a time. When you are working with a freelancer you have their undivided attention until the job is done. Plus more completed jobs equal more money and more achievements on their end. Freelance designers take project deadlines seriously. Freelancers have project goals and a creative process in place so they can be successful in their business too.
5. Flexible Schedules and Peak Productivity
Unlike your typical 9-5 job, freelancers make their own schedule allowing them quite a bit of flexibility. They can make themselves available for those late night jobs if needed. In fact, some designers may even prefer it. You can’t get any better than working with someone who wants to be there and schedules themselves effectively for their best productivity. A company’s timeline is not always the best time for creative ideas to flow and productivity to take place. You get the best creativity and productivity levels from a self-scheduling creative. No one knows their schedule like they do.
6. Freelance Networks
Freelancers have networks too! Love their work but don’t see that they offer a certain service? Ask them. At the very least they can refer you to another awesome designer. Have you noticed how freelancers tend to “own” social media? We like to take advantage of free advertising. ;) Also, many freelancers have past corporate experience so we can hook you up with some great printers and other design services to complete your job.
Freelance designers give you the freedom to work with several designers until you find the one that works best with you and your business. If you like us hire us again. If we weren’t quite your fit there is always another freelancer out there.
Bottom line, your business is important! With all the advantages to hiring a freelance designer, make sure you hire the right hands for your job.
Are we a match? KAYKelso is currently available for hire. Learn more about KAY Kelso here.